Big heart tea, it’s nice to be nice SAMPLER
We designed Big Heart Tea’s new sampler pack—12 Days of Sharing and Self-Caring—to be interactive, cozy, and meaningful. The goal: showcase their tea offerings while encouraging moments of generosity and self-care. Inspired by quilts as symbols of comfort and connection, the design invites users to slow down and share.
Each of the 12 doors features a unique tea blend and a thoughtful phrase. Inside, an activity page and tear-off poster reinforce the brand’s core message: “It’s Nice to be Nice.” The concept, Woven Together, draws on the colorful, geometric textures of my grandparents' 1960s home—blending vintage warmth with a modern spirit to celebrate shared traditions and small acts of kindness. Available for purchase here.
Design: Loren Zaitz
AGENCY: Paradowski
Sketches and inspiration drawn from the geometric textures of my grandparents' 1960s home — plus an in-store photo!