HOLOGRAPHIC FAN
We created a high-impact moment for the FieldView and ForGround booth at Farm Progress. FieldView, Bayer’s digital farming platform, helps farmers make data-driven decisions, while ForGround supports farmers in adopting sustainable agricultural practices. To bring both brands to life, we used a 3D holographic fan display positioned at the center of the booth in a transparent protective case, drawing attention from across the show floor.
Art Direction: Loren Zaitz
Copy: Cody Spotanski
Creative Direction: Tony McAley
3D Artist: Noah Ilbery and Ayushman Johri (AJ)
Motion: Natalia Schaerer
Agency: Paradowski
Hologram fans use rapid spinning blades lined with LED lights and an optical illusion called persistence of vision to make images look like they are floating in mid-air.
High-fidelity storyboards I created with the copywriter before passing them along to the 3D and motion teams.
3D walkthrough of the floor plan
SCRIPTZIP GAME
In addition to the holographic fan, we also had a Pac-Man-inspired game that brought FieldView Seed Scripts to life. Players navigated a tractor through a field, planting seeds while avoiding obstacles.
You can play the game here!
Creative Direction: Loren Zaitz & Chris Prestemon
Design: Maddie Callewaert
Dev: Jeffrey Rawizza and Jake Wood
Agency: Paradowski
CLIMATE FIELDVIEW WEB CONCEPT
A concept digital farming platform designed and prototyped in Figma, focused on streamlining agricultural operations through an intuitive, data-driven user experience. The project explored modern UI solutions for farm management, crop monitoring, and real-time insights, emphasizing accessibility, scalability, and user-centered design.
Note: Concept only.
Design: Loren Zaitz
Wireframes: Corey Helling
Creative Direction: Tony McAley and Corey Helling
Agency: Paradowski