HOLOGRAPHIC FAN
We created a high-impact moment for the FieldView and ForGround booth at Farm Progress using a 3D holographic fan display. Positioned at the center of the booth in a transparent protective case, the display drew attention from across the show floor.
Art Direction: Loren Zaitz
Copy: Cody Spotanski
Creative Direction: Tony McAley
3D Artist: Noah Ilbery and Ayushman Johri (AJ)
Motion: Natalia Schaerer
Agency: Paradowski
INTRINSA
An animated, informational video explaining how Intrinsa technology creates a more powerful and disease-resistant plant and the benefits it delivers to growers and plant raisers.
Art Direction and Design: Loren Zaitz
Writer: Amanda Burch
Creative Direction: Tyson Foersterling
Motion: Marrissa Scully
Agency: Paradowski
MOMENT OF CHANGE
For many people, smoking isn’t a choice they make every day. They simply do it. They’re on autopilot. This state of routine can seep into other areas of their life. But what if one unfamiliar moment interrupted all of the rest? How much can one small change really change? The answer: a lot.
Art Direction: Loren Zaitz
Copy and Creative Direction: Drew Grier
Agency: New Honor Society
Production: Tessa Films
SIGNS
An awareness spot for the ZYN brand.
Art Direction: Loren Zaitz
Copy and Creative Direction: Drew Grier
Agency: New Honor Society
