SESAME STREET ar quiz
We created the Sesame Street “Would You Rather” Quiz to be playful, nostalgic, and highly shareable for adult audiences on Instagram and TikTok. The interactive AR experience paired humorous prompts with beloved Sesame Street characters, inviting users to imagine how the iconic cast would navigate everyday situations. Designed to spark conversation and connection, the filter blended character-driven storytelling with social-first engagement—giving fans a fresh, technology-driven way to reconnect with the personalities they grew up with.
Design: Loren Zaitz
Copy: Cody Spotanski
Dev: Irina Fawcett
Creative Direction: Andy Wise
Agency: Paradowski
Early iterations on the intro, question and character card designs.