ZYN REWARDS
A consumer-facing loyalty program built from the ground up, designed to strengthen brand loyalty through exclusive rewards and a sense of belonging. As lead art director, I collaborated with a team to develop the user experience, look and feel, website, media and videos, as well as curate the rewards.
Agency: New Honor Society
More details here.
We streamlined the user experience to create a low barrier entry to redeem rewards, within the client’s existing CMS.
We created a full facebook and email campaign to spread awareness about the rewards program.
Created in-house stop motion videos to promote our clients rewards program.